Dear Allies: Black Lives Matter Is More Than a Social Media Trend

The protests that are being held in many American cities since the murder of George Floyd, Breonna Taylor and recently, Rayshard Brooks, have drawn a lot of support and solidarity not just in the U.S, but across the world in general.


Dear Allies: Black Lives Matter Is More Than a Social Media Trend

There has never been a better time to use one's voice–no matter how small–to speak up against racial injustice than now.

Online protests have also flooded social media , and they have proven more than ever to be an important part of the cause. In the last few days, we've seen several brands and companies get called out on Twitter for failing to embrace diversity in business, as well as for their unfair treatment of Black employees.

A few editors from some of the biggest publications have been called to step down after receiving backlash for their prejudicial treatment of Black people and other people of color in the past. Many corporations have put out statements admitting to their complicity in acts of racial bias and discrimination, rounding off these statements with a promise to "do better in the future."

But we have to ask: If these individuals, brands and companies claim to be allies, then why are they still failing to hire qualified Black people, or treat them just as equally as their white colleagues? Does there have to be constant backlash before Black people are given equal opportunities as their white counterparts? The cyclical pattern of showing support for Black people only when it's a trend, or when it's profitable to do so, is a dark side of allyship that has to end already.

Apart from the numerous instances of faux solidarity from self-proclaimed allies, there are certain aspects of online celebrity activism that have also been deemed counterproductive to the fight against racial injustice and inequality. From the blank dark squares of #BlackoutTuesday to the two-minute video of celebrities making firm vows to show their support against racism for the "I Take Responsibility" campaign, celebrities and public figures have been under fire for the obvious tone-deafness of their brand of activism.

We can agree that the criticism is rightfully deserved, considering the fact that a lot of celebrities have established their careers and made a fortune from incorporating Black culture into their work and selling their work to Black people. Yet, quite often, celebrities also fail to use their platform to speak up against racial injustice until it's socially beneficial to do so.